MOLLIES ROLE’S
Brand Strategy
Brand Identity
UX Design
Web Design
Visual Design
Art Direction
The Project
Tutored by Teachers (TbT) is an online tutoring service facilitated directly by certified teachers. In my experience, education-focused brands are notoriously poorly designed and filled with comic sans. For TbT, I designed a brand that would elevate the company’s professionalism for its target customers of principals and district admins while retaining a friendly and fun aesthetic rooted in whimsy.
Schools are rightfully wary of giving access to student data out to private businesses, teachers are inundated with complicated side hustles to make extra money, and students are very difficult to engage with in even the easiest of circumstances. The user experience I designed was robust but lightweight, allowing for collaboration without more UIs to learn and passwords to remember. Please leave your email below to request my UX portfolio.
